Samantha's - YEAR 2, FUN OR NO FUN?

B212 Hotel and Hospitality Operations

This module aims to equip students with an understanding of the various operational departments and its functions in Rooms Division. Core functions and best practices in Front Office, Concierge, Bell Desk, Reservations and Housekeeping will be covered in this module. Students will be able to apply knowledge gained to explore new and innovative ways of improving existing systems and operations.

B312 Hospitality and Tourism Management

The Hospitality and Tourism Management module aims to equip students with a basic understanding of the hospitality and tourism industry. The students will acquire a broad overview of the structure and concepts related to the various segments within the hospitality and tourism industry as well as the industry trends and practices. Topics covered include study of the structure of the tourism industry, the micro and macro economic impact of tourism, examination of the stakeholders of tourism, tourism trends, impact of globalisation on the hospitality and tourism industry, strategies employed in the management of hospitality enterprises, the tools of managerial decision-making in hospitality and hospitality best practices.

B318 Culinary Science and Kitchen Operations

This module will provide students with a basic understanding of food fabrication and production. Topics include culinary terminology, product identification, basic cooking methods, application of food preparation techniques and kitchen standard operating procedures.

B204 Customer Relationship Management

In today's competitive marketplace, managing customer relationships or Customer Relationship Management (CRM) is critical to a company's profitability and long term success. To be customer-focused, sales, marketing and service executives need to understand the rationale and process of building profitable relationship with valued customers.This CRM module examines how a firm's resources, information and processes can be managed strategically to foster greater customer intimacy and loyalty. Topics covered include the value of CRM to both customers and corporate growth in the 21st century; differentiation of customers through CRM databases; collaborative strategies with customers; performance measurement of CRM initiatives and the challenges in establishing a profitable customer centric enterprise.

B216 Marketing

Marketing is fundamental to every business survival. As a core business process, marketing helps a company to plan, execute, conceptualize, price, promote and distribute their products to satisfy their customers' needs and the organization's objective. This module equips students with the basic concepts of marketing and the marketing mix. The students will learn how to derive relevant marketing strategies that is applicable for both on-line as well as the click-and-mortar businesses. Topics include promotion and advertising, market research, understanding consumers, distribution, branding, pricing and writing marketing proposals. Some IT related topics such as e-mail marketing, network marketing, and internet advertising will also be covered.